What is PPC.
PPC ( Pay Per Click) is a form of online advertising where publisher (who run ads on his website) get pay for clicks by advertising networks (mediator between advertisers and publishers) or directly by advertisers (who want to run his ad on relevant websites) PPC- rate a visitor click on ad. PPC is the best way to generate traffic on your site.
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PPC is a very broad topic but very worthwile to study
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